Iggy Pop and other Celebs Rock The Ray Ban Concert

Ray-Ban took to Williamsburg at Brooklyn's Music Hall with a group of campaign models including Iggy Pop and The Stooges, the new wave group called The Virgins and on-the-rise classic rock group Free Energy. Each band was selected for their contemporary embodiments of the 1970s rock sound, and also as ideal representatives of everything the aviator frames signify – namely old school aviation and a modern, understated cool.

During "1970," Iggy invited the raucous mosh pit onstage and was thrown onto the stage floor himself as everyone lost it with fanaticism. Turns out that 63-year-old rock icon plus classic-yet-hip sunglasses brand is quite the formula for a combustible party. Iggy Pop lasted one song before removing his vest (and by vest we mean the torso's version of tear-away snap pants) and continued the rest of his set topless.

"Ray-Bans to me are a classic. I feel like you're not trying too hard," the Big Love star chatted. How about those hipper-than-thou colored frames? "I wore the white ones for years and got made fun of before they became the really trendy thing to do," Sevigny said. While she admitted to being more partial to the Wayfarer, indie actress and fashion phenom, Chloe Sevigny, agreed that the Ray-Ban brand is a time honored staple.

Celebrities and musicians alike rushed through the red carpet eager to reserve a spot on the balcony to watch Iggy Pop perform last night – and lucky they were, considering the venue was packed to the rafters. Although seeing the legend of Iggy Pop was a major draw, the two supporting bands, The Virgins and Free Energy, brought their fair share of fans (we were in the land of skinny  jeans, Billyburg, after all).

Charlotte Ronson was among those most excited to see The Virgins play. "They're close friends so I'm excited to see them," the designer told us. "They're excited to be playing a song with Iggy Pop."

The new Aviators include Ray-Ban Craft; Tech, which sports a new carbon fiber lens; titanium-framed Titanium; Metal Glide and Spirit styles with frames in blue, red, yellow and fuschia and limited-edition Ultra Gold constructed from, you got it, real gold mixed with titanium.  The Ultra Gold tops off the line at a cool $495, while classic Aviators will start at $139.

Now Aviators are the style Ray-Ban says is the new cool, and in addition to playing at the Music Hall of Williamsburg to fete the styles, musicians Iggy Pop, the Virgins, Free Energy, the Plasticines, We are Scientists, the Big Pink and New York Dolls are decorating the very lenses of the new Aviators for a capsule collection that will be displayed during the concerts but not sold, because, well, one wouldn't be able to see.