GUESS Jeans Spring - Summer Fashion Show 2010

One of the most renowned designer clothing brand, GUESS, has created a campaign called the "Guess Accessories for Spring Summer 2010", which is inspired by the elderly west theme.

GUESS reveals it is globally-inspired collection introducing Spring - Summer 2010 Collection for Men and Women. The GUESS spring - summer 2010 collection for men and women is all about world tribe, incorporating design techniques from the GUESS American heritage. Included as well as Asian, African, Japanese and Moroccan cultures.

 Paul Marciano said in the Guess Ad Campaign:

It was important to ensure that the images of the Guess Jeans campaign, and campaign accessories to the public as two continuous story. Exactly the same way that the designers of accessories inspired by GUESS main collection, campaign accessories developed in greater detail the story told in the western GUESS jeans.

 

While still maintaining the GUESS rocker roots with it's denim collection, the overall vibe of the collection moves in to multi-cultural territory with its use of all-over prints as well as placement prints.

The womens collection for spring is broken in to two main themes: Silk Road, which encompasses the eastern influences, and Tribal Lounge, which expresses itself through the bleached out colors and desert patterns.

Here’s the beautiful model Vanessa Hessler interpret a real cow girl, including ropes, wooden barrels, and wheels, wearing accessories of the brand interesting details denim from elderly west line Denim Revolution, or more bohemian and ethnic details, with studs and flowers for the overall line Escape.

The campaign was created by Paul Marciano and photographer Yu Tsai, and has as its protagonists, Hessler and Bruno Santos.

GUESS Spring - Summer 2010 Collection for Men and Women Video Part 1

GUESS Spring - Summer 2010 Collection for Men and Women Video Part 2